Innovation, Schematic Design & the Developers' Process

April 19, 2022
Sam Leika-Shukor (Issam), OAA, AAA, AIBC, Innovative Sketch Architect & Certified Passive House Designer

Schematic design is about decision-making. It is by default, (however only 10% delivered as such), an innovative process. its a dialogue. This process is closely linked with the developer's ability to make the right deicision at a very early phase (eventually the public sector as partner and the "end users").

A major part of the developer's needs is ROI, efficiency during design and construction phases (could it be with 0 Change Orders?!), and speed. For developers, time is money. That is the developer's mission. However, the other subtle part is debatable. This includes projects' rentability, urban impact, tenants' happiness, and to a lessor degree, energy efficiency. If any developer does only the profitibility part, and disconsider the social and environmental impact, he/she might end up doing a great one-off project. But thats it.

Here's the deal: If the architect can not deliver on the decision-making in its embryonic but most crucial phase, i.e. schematic (INNOVATIVELY capitalized), he/she will loose the only chance of having the ability to help the developers' process of decision-making successfully. The project could end up looking great! but would the decision be right for that particular site/market?. Developers know that it wouldn't. wether in residential or commercial or public projects.

Schematic design is not only about creating impressive imagery. It is about making innovative iterations (not 2 glossy finished renderings or a walk through). It is as such, the centrepiece of a great decision-making process that can tackle, at the very early phase of any project, 90% of the potential conflicts lying ahead.

At ISD Architects we understand the importance of efficient design and of the need at the very early phase of design to optimize space layout and correctly design building layout, while attempting to create pleasent, spacious, and aesthetically pleasing spaces with very close attention to budget, space efficiency, and number of available units.

If you're thinking to build or renovate, don't start before reading our FREE report called the Rapid Project Planning Package or PPP. It covers all key questions or "Should Ask Questions" SAQ about your anticipated project. No obligation. CLICK HERE TO DOWNLOAD NOW!

Here is what you get:

  • ​Road map that shows you the design and construction process from start to finish
  • ​Our hand-picked list of experts who can help you at each stage of the process
  • ​Costs guide worksheet that gives you a ballpark cost estimate for your project
  • ​Project specific checklists for key tasks
  • ​One-on-one FREE 30-minute consultation with an expert to answer your questions and point you towards the right people and resources
  • ​Monthly email tips and strategies to maximize your success
in our valued clients' words

other Blogs

The 3 Things You Must Know Before Considering A Garden Suite in Your Toronto Home Backyard!
February 3, 2023
Are you a homeowner or RE investor thinking of building a Garden Suite  but not sure if the Garden Suite's zoning...
3 Critical Errors Developers and Builder Do When Applying for SPA
February 3, 2023
Multifamily highrise buildings must be taken seriously in response to the rising housing crisis. I know the process is complex and tedious...
How Savvy Residential Developers & RE investors Think of A Good Design?
February 2, 2023
Did you know that for developers and long-term RE investors, a good design is not specifically related to initial cost?!So, what is it related to then